Strategi Pengelolaan Konten Digital Instagram Studio Tigapagi Sebagai Agensi Kreatif Digital

Abstrak

Studio Tigapagi is a digital creative agency located in Sanur, Denpasar, Bali. The issue under consideration pertains to the strategy of managing digital content on Studio Tigapagi's Instagram platform as a digital creative agency. The objective of this research is to comprehend and analyze the digital content management strategy of Studio Tigapagi on Instagram as a digital creative agency. The researcher employs Harold Lasswell's communication model theory to dissect Studio Tigapagi's digital content management strategy. The research method utilized is qualitative descriptive with a post- positivism paradigm. Data collection techniques include non-participant observation, semi-structured interviews, and documentation. The findings reveal that Studio Tigapagi's digital content on Instagram utilizes three aspects, namely momentum/trend, uniqueness, and relatability, with the aim of securing understanding, establishing acceptance, and motivating action. These aspects are executed in a variety of content forms that are educational, informative, and persuasive, tailored to their audience.