Personal Branding Komika Kiky Saputri Dalam Segmen Roasting Politisi Pada Program Lapor Pak!

Abstrak

Stand-up comedy is a comedy performance performed by monologuing live on stage. Stand-up comedy performances become a stage for comics to display their humor creativity and persona, which is an integral part of building personal branding in the eyes of the audience. The creativity of the material, stand-up technique, persona, determination of humor topics, and comics' appearance on stage can determine the comics' image. The purpose of this study is to describe the personal branding of comedian Kiky Saputri in the Lapor Pak! Program, especially in her stand up comedy roasting performances to Indonesian politicians. The theory used in this research is The Eight Laws of Personal Branding by Peter Montonya, with a qualitative- descriptive research type. Data was obtained from the observation of 6 (six) videos of Kiky Saputri's roasting to politicians in the Lapor Pak! Program. The results of this study indicate that Kiky Saputri has fulfilled the concept of The Eight Laws of Personal Branding by Peter Montoya with the most prominent law of specialization, the roasting carried out contains an evaluation of the performance of politicians and political education, and there is an interesting term called Backhanded Compliment which refers to the roasting strategy carried out by Kiky Saputri.