IMPRESSION MANAJEMEN STRATEGY DALAM SENI PERTUNJUKAN BONDRES BALI CLEKONTONG MAS

Abstrak

This research attempts to investigate the impression management strategies that the Clekontong Mas group employs in live performance of Balinese Bondres theatrical art. One concrete evidence of their sustained popularity is the release of the Clekontong Mas The Movie: Nyi Rimbit, which demonstrates the group’s ability to sustain its cultural relevance. The impression management activities by Clekontong Mas seek to achieve particular effects depending on how various social issues are delivered to their audiences. Analyzing how Bondres performers perpetrate impression management on stage shall give an insight into the messages that get communicated in each performance. Descriptive qualitative was employed for this analysis, with data collection approaches of interviews, observation, and document studies. Data were analyzed through an interactive model of Miles and Huberman consisting of data reduction, data display, and conclusion drawing. The research found that Clekontong Mas utilizes most of the five impression management strategies proposed by Jones and Pittman, which are ingratiation, self-promotion, exemplification, and supplication. The use of each strategy, depending on the background of the audience and the context of the performance, it keeps the communication relevant, humorous, and meaningful.