SATIR DIGITAL SIBLIWIRA: STUDI SEMANTIK-PRAGMATIK LEKSIKON TRADISIONAL BALI
Abstract
The rapid growth of social media has significantly transformed linguistic practices, particularly in the use of language as a medium for social criticism through digital satire. In Balinese cultural contexts, traditional lexicons that are conventionally associated with sacred, ritualistic, and formal domains have undergone functional shifts when employed in digital spaces. This study aims to examine the satirical functions and implicature formation of traditional Balinese lexicons used in the Instagram content of sibliwira. This research, adopts a qualitative-descriptive approach, with data consisting of 20 online text published between July 2025 until January 2026. Data were collected through documentation techniques and analyzed using Miles and Huberman’s interactive model, including data reduction, data display, and conclusion drawing. The analysis integrates semantic and pragmatic perspectives by applying the Natural Semantic Metalanguage (NSM) framework proposed by Wierzbicka and Goddard, alongside Yus’s cyberpragmatics theory. The findings reveal that traditional Balinese lexicons function as strategic tools of digital satire to criticize contemporary social phenomena, such as consumerism, performative religiosity, declining commitment to traditional practices, reliance on cultural myths, and the erosion of local identity due to modernization. The resulting implicatures are implicit, context-dependent, and rely heavily on shared cultural knowledge between content creators and audiences. This study demonstrates that regional languages are not merely surviving in digital environments but are actively adapting and evolving as creative instruments of social reflection and cultural critique. The findings contribute to semantic-pragmatic studies by highlighting the transformation and recontextualization of traditional Balinese lexicons within contemporary digital discourse.
Keywords: digital satire, implicature, traditional Balinese lexicon, semantic-pragmatic, social media.
References
Arikunto, S. (2019). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta. Duija, I. N. (2018). Kajian Nilai Didaktik dalam Sastra Bali Klasik: Menggali Keunggulan Kearifan Lokal Sebagai Pendidikan Moral Generasi Muda Saat Ini. Jurnal IKADBUDI, 6 (1). https://doi.org/10.21831/ikadbudi.v6i1.18187
Fairclough, N. (1995). Media Discourse. Edward Arnold
Goddard, C., & Wierzbicka, A. (2014). Words and Meanings: Lexical Semantics Across Domains, Languages, and Cultures. Oxford: Oxford University Press.
Keraf, Gorys. (2009). Diksi dan Gaya Bahasa. Jakarta: PT Gramedia Pustaka Utama.
Leech, G. (1989). Principles of Pragmatics. Logman
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. Thousand Oaks, CA: SAGE Publications.
Mustika, Kadek (2018). Pergeseran Bahasa Bali Sebagai Bahasa Ibu Di Era Global (Kajian Pemertahanan Bahasa): Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja
Primayanti, Ayus (2019). Bentuk, Unsur, dan Fungsi Bahasa Ritual Nyambutin di Kabupaten Gianyar.https://jayapanguspress.penerbit.org/index.php/ganaya/article/download/186/181/362
Saryono. (2010). Metode Penelitian Kualitatif dalam Bidang Kesehatan. Yogyakarta: Nuha Medika.
Sugata, Made. (2019). Tipologi Morfologi Bahasa Bali: Fakultas Pedidikan Bahasa dan Seni, IKIP PGRI Bali
Pratekawati, Sri. (2024). Pergeseran dan Pemertahanan Bahasa Bali: Studi Kasus Nama-Nama Hotel Di Kecamatan Kuta Selatan Kabupaten Badung Bali: Universitas Gadjah Mada.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Wierzbicka, A. (1996). Semantics: Primes and Universals. Oxford: Oxford University Press.
Yus, F. (2011). Cyberpragmatics: Internet-mediated Communication in Context. Amsterdam: John Benjamins Publishing Company. https://www.instagram.com/sibliwira?igsh =bzd1dW5yNjl3b3J3
