KOMODIFIKASI FEMISIDA PADA FILM "VINA: SEBELUM 7 HARI"

Abstract

This research is based on the phenomenon of femicide, which means the killing of women because of their gender. This issue happens not only in real life but is also shown and commercialized in popular culture, especially in films. The film “Vina: Sebelum 7 Hari” (2024) brings up the issue of femicide in its story and turns it into a form of commercial entertainment. This raises important questions about how femicide is represented in the film and how this tragedy is turned into a media commodity. The study uses John Fiske’s semiotic analysis method, which includes three levels of meaning: reality, representation, and ideology. This method is supported by Stuart Hall’s theory of representation to understand how cultural meanings are created, and Vincent Mosco’s concept of commodification to explain how social values are turned into economic value in the film industry. The results show that the film represents femicide in three main ways: the control of masculinity and the objectification of women’s bodies, different forms of violence as a way of showing male domination, and the failure of institutions to protect women. The research also finds the commodification of femicide, where women’s suffering is presented in an emotional and aesthetic way to attract public interest. The findings reveal how patriarchal ideology, which has long oppressed women, is used by capitalist logic to create profitable products in the media market. In the end, the film shows a paradox: on one hand, it criticizes gender-based violence, but on the other hand, it also exploits women’s suffering as a form of entertainment for commercial gain.