Kredibilitas Justinus Lhaksana di Kalangan Generasi Z Kota Denpasar

Abstract

The development of digital media has positioned YouTube as one of the primary sources of information for Generation Z, including for accessing sports-related content. In this context, communicator credibility plays an essential role in shaping audience trust and acceptance of information. Justinus Lhaksana, as a sports analyst and YouTube content creator, is one of the most prominent figures in the sports field with a large audience base. This study aims to examine the credibility of Justinus Lhaksana among Generation Z in Denpasar City. The research employs a descriptive quantitative approach using Source Credibility Theory. Data were collected through a questionnaire distributed to 130 Generation Z respondents in Denpasar City. The sampling technique used was nonprobability sampling with purposive sampling criteria, targeting respondents aged 13–28 years who have watched Justinus Lhaksana’s YouTube channel. Data analysis was conducted using descriptive statistics and cross-tabulation. The results show Generation Z in Denpasar City perceives Justinus Lhaksana’s credibility as good, with an overall average score of 4.00. Cross-tabulation analysis further indicates that credibility perceptions vary based on age, gender, and interest in following football developments. Overall, the findings conclude that Justinus Lhaksana is regarded as a credible communicator among Generation Z in Denpasar City.