Pengaruh Kualitas Informasi Akun TikTok @kemenkeuri Terhadap Pemenuhan Kebutuhan Informasi Pengikut

Abstract

The TikTok account @kemenkeuri is one way the Ministry of Finance shares information and helps the public understand how to manage state and personal finances with a wider audience. The purpose of this study is to determine the extent to which the quality of information on the TikTok account @kemenkeuri influences how well its followers obtain the information they need. This research uses a quantitative method, collecting data thru a survey by distributing questionnaires to participants. Participants are followers of the TikTok account @kemenkeuri who are between 18 and 25 years old and have watched, liked, commented on, or shared content from that account. This study uses Uses and Gratifications theory. The sample size was determined using Roscoe's formula, resulting in 160 participants. The data was then analyzed using SPSS for Windows Version 26. The research results indicate a positive influence between the quality of information on the TikTok account @kemenkeuri and how well its followers meet their information needs. This is supported by the correlation coefficient test result of 0.340, which indicates a positive relationship with a low correlation level. The simple linear regression test confirms that there is a significant influence on how well followers meet their information needs. The determination coefficient test result of 0.116 means that the quality of information on the TikTok account @kemenkeuri explains 11.6% of the variation in the information needs variable. This study concludes that the quality of information on the TikTok account @kemenkeuri has a significant impact on how well its followers meet their information needs.