PENINGKATAN EKONOMI PELAKU USAHA TAPE GEMBONG MELALUI INOVASI PRODUK, PACKAGING, DAN DIGITAL MARKETING

Abstract

This community service, designed to improve the economic situation for business actors in Gembong District, Pati Regency, Central Java, is a testament to the power of the Asset-Based Community Development (ABCD) model. The results of this community service activity show that Tape Gembong business actors can improve their skills in creating new products from Tape Singkong Gembong and enhance their marketing skills for Tape Singkong, typical of Gembong, through the development of packaging and digital marketing using information technology.